Effective Date: January 1, 2020
This is the United States Privacy Notice (“Privacy Notice”) of Silvercar Retail Automotive, LLC also known as Dealerware. (“Silvercar Retail Automotive,” “we,” “us,” or “our”).
We at Silvercar Retail Automotive recognize the importance of protecting the personally identifiable information of our partners and their customers (“Retailers”). To demonstrate our commitment to maintaining the privacy of personally identifiable information, we have created this Privacy Notice to disclose our privacy practices for the personally identifiable information that we collect and receive through use of our products and services either offline, (e.g., through our in-person interactions with you) or online through our websites and apps (collectively, the “Services”).
What Personally Identifiable Information Silvercar Retail Automotive Collects
In the course of working with our Retailer partners we collect the following personal information about individuals who work with Retailers:
- Name and contact information
- Job title and location
On behalf of Retailers, we collect the following information regarding vehicles driven (“Vehicle Information”):
- Information about use of the vehicle such as where a vehicle is rented, where and when a vehicle is returned, gas consumption, mileage and other information related to the vehicle
- As a part of the Silvercar Retail Automotive services, courtesy vehicles may be equipped with a device that allows Silvercar Retail Automotive to use a global positioning satellite or other technology to track, locate and/or disable the vehicle and to provide such information and the capability to track vehicle assets
On behalf of Retailers we collect the following information from drivers of Retailer vehicles (“Driver Information”): Name
- Contact information
- Proof of insurance
- Payment information
- Driver’s license information
- Emergency contact information
Generally, we only retain Driver Information in order to enable the Retailer to deliver the Silvercar Retail Automotive services. We retain Driver Information in an aggregated or deidentified form (i.e. not personally identifiable) to produce analytics and to improve our Services.
From website and/or app visitors we collect:
- IP address
- Information on your interaction with our Services and advertisements such as pages you visit on our Sites
From time to time, we may receive personal information about potential customers (e.g., Retailer employees) who purchase and license our Services. We may receive this information from our service providers, data brokers, or business partners. We may combine this information with other information we process.
We may aggregate any personal information that we collect from our websites and apps in connection with our Services, such that the information is no longer personally identifiable or attributable to you. We may use such aggregated information for our own legitimate business purposes without restriction.
How Personally Identifiable Information is Used Silvercar Retail Automotive
We use personal information to:
- Provide and administer the Services
- Communicate with current Retailer customers regarding our services and offerings
- Provide Retailers with customer service and support
- Research, develop, manage, protect and improve our Services
- Maintain and develop our service-oriented software and other business systems
- Analyze data or have a third party do so on our behalf
- Track the location and use of a Retailer vehicle
- Send our Retailer customers information about products and services or materials that may be of interest to you
- Process payments
- When you use our online services, we may also use your information to evaluate what portions of our online services are visited more often than others, determine where visitors came from, where they go, and how long they stay on a particular page, or on our websites in general
- Protect our legal rights and manage the security of our Services, vehicles and property
- Prevent fraud and protect our business interests and rights, privacy, safety and property, or that of the public
- To protect and enforce our contractual rights
- To share information with government and regulatory authorities when required by law or in response to legal processes, obligations, or requests
How We share your personal information
We share your information:
- With service providers that provide services on our behalf, which include advertisers, ad servers, content providers, credit card processors, data processors, website development and support, fulfillment services providers, e-mail list hosting companies and distribution companies)
- With third parties whom we partner with to provide the Service
- With the Retailer who provided you with the vehicle
- With government or private organizations responsible for the processing or handling of traffic or parking related violations
- With government, regulatory and law enforcement agencies where the disclosure is required or authorized by law, and otherwise as we believe is necessary or appropriate to satisfy any law, regulation or other governmental request, to operate our Services properly, or to protect or defend our rights or the rights or well-being of our employees, users or others or if you are involved (or are suspected by governmental authorities or our security functions to be involved) in any illegal activity, even without a subpoena, warrant or court order.
We may also transfer or assign your personal information to third parties as a result of or in connection with a sale, merger, consolidation, change in control, transfer of assets, reorganization, or liquidation.
We do not sell your personal information or transfer personal information to third parties to use for their own benefit.
If you use our websites and apps, certain information may be collected from your computer or device in the course of your use of our websites and apps. As with many websites and apps, we may use both session based and persistent “cookies” and/or other technology (e.g., web bugs, e-mail bugs, clear GIFs, web beacons, tracker GIFs and “clickstream” data logs) in our Websites or in our electronic communications with you to enhance the functionality of our websites and apps and services. These technologies also make your transactions and other activities more convenient and efficient.
“Cookies” are small amounts of data that a website can send to your web browser and store on your computer. It is our policy not to save sensitive data, such as passwords or credit card information, in cookies.
An IP address is a unique number that is automatically assigned to your computer whenever you are using the Internet so that your computer can be identified on the Internet. This allows us to gather useful information and data about our customers’ use of the site.
Silvercar Retail Automotive collects IP addresses for the purposes of: helping us diagnose problems with our main computers, for system administration, to report aggregated information to our business partners, and to audit the use of our website. When users request Web pages from our website, our Web servers log the user’s IP address. We do not normally link IP addresses to other personal information, which means that a user’s session will be logged, but the user will remain anonymous to us. For example, we collect and/or track the home server domain name, the type of computer, and the type of Web browser used by you to access this website. Such collection and tracking information is gathered by us as you navigate through our websites, and will be used by us for our business purposes only.
Third Party Use of Technology
We may use third-party servicing technology and service providers to serve ads on our behalf across the Internet and sometimes on our apps or websites. They may collect non-personally identifiable information about your visits to our online Services, and your interaction with our products and services. They may also use information about your visits to send you targeted advertisements for goods and services. This information is collected through the use of a pixel tag, or similar technology which is industry standard technology used by most major websites. If you would like more information about this practice and to know your choices about not having this non-personally identifiable information used, please visit http://www.networkadvertising.org/managing/opt_out.asp.
We may also share usage information about visitors to our online Services with selected third parties for the purpose of targeting our online advertisements on our websites and other websites. To do this, we use web beacons and cookies provided by our third-party ad server on our websites. In connection with those activities third parties may have access to and use information about your online usage activity.
Web pages may contain an electronic file called a web beacon that allows a website to count users who have visited that page or to access certain cookies.
Visiting Third-Party Websites
Occasionally when linking to a third-party website from our websites and apps, you may still see Silvercar Retail Automotive affiliate logo or a Silvercar Retail Automotive affiliate website frame. This is to provide you with a seamless experience when visiting our websites. In these cases, you are no longer on our websites but the third-party website, and therefore the information collection practices of the third party’s website may differ from Silvercar Retail Automotive’s. The privacy notice of the third party site will govern how information collected from you is used by the owner of the website. You can always know what website you are on by checking the Uniform Resource Locator (URL) in the location bar within your browser.
How We Protect the Security of Personally Identifiable Information
The security of personal information is important to us. We exercise reasonable care in implementing generally accepted standards of security to protect personal information from loss, misuse and unauthorized access, disclosure, alteration or destruction, such as firewalls and Secure Socket Layer (SSL) encryption for some of your more sensitive personal information.
Unfortunately, “perfect security” does not exist on the Internet, and no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information , we cannot guarantee that personal information stored on our servers, or transmitted to or from a user, will be free from unauthorized access.
You are responsible for maintaining the strict confidentiality of your account passcode, membership numbers and pin numbers, and you will be responsible for any access to or use of our Services by you or any person or entity using a passcode provided to you, whether or not such access or use has been authorized by or on behalf of you, and whether or not such person or entity is your employee, relative or agent. In the event of the unauthorized use of your passcode, account, or membership number, or any other breach of security involving your information as it pertains to Silvercar Retail Automotive, you agree to immediately notify us. It is your sole responsibility to ensure that you exit from your account at the end of each session, control the dissemination and use of your passcode, control access to and use of your account and membership number, and notify us when you desire to cancel your account with our Services. We will not be responsible or liable for any loss or damage arising from your failure to comply with this provision.
It is our policy that we will never request your sensitive personal information, such as your credit card number, passcode, membership number or pin number, in an e-mail, text or on a website that is not located at the domain name used by Silvercar Retail Automotive or an affiliate or is not requested and entered directly through our Retailers. If you receive an e-mail or other correspondence requesting that you provide any such information via e-mail or to a website that is not on such domain name, please do not provide such information, and report such request to our privacy officer at firstname.lastname@example.org.
Your Privacy Choices
If we have collected your personal information, you may have certain rights and choices regarding our processing of your personal information. Depending on your jurisdiction, applicable law may entitle you to additional consumer rights, including the right to:
- Know the categories and/or specific pieces of personal information collected about you, including whether your personal information is sold or disclosed, and with whom your personal information was shared
- Access a copy of the personal information we retain about you
- Request deletion of your personal information
We reserve the right to verify your identity in connection with any requests regarding personal data to help ensure that we provide the information we maintain to the individuals to whom it pertains, and allow only those individuals or their authorized representatives to exercise rights with respect to that information. If you are a an authorized agent making a request on behalf of a consumer, we may require and request additional information to verify that you are authorized to make that request.
Typically, we will use multi-factor authentication or some equivalent method to verify your identity. Under some circumstances, we may request additional information. For example, if we suspect an access request is fraudulent, we will request additional information in order to verify your identity.
We reserve the right to deny your request if we cannot verify your identify. Where we deny your request in whole or in part, we will endeavor to inform you of the denial, provide an explanation of our actions, and the reasons for the denial.
We will not restrict or deny you access to our Services because of choices and requests you make in connection with your personal information. Please note, certain choices may affect our ability to deliver the Services. For example, if you ask us to delete your license information, you will not be able to rent or drive a Retailer vehicle unless you provide us with your current license information.
If you wish to contact us to access or correct your personal information we have, or to inquire or provide feedback about our privacy practices, you can email us directly at email@example.com or submit a request via our app.
Our Services are not directed to children under the age of 18. If you are under the age of 18, then please stop using our Services and do not provide us with personal information of any kind whatsoever. If we learn that we have collected personal information from a child under the age of 18, please contact us at firstname.lastname@example.org and we will endeavor to delete that information.
We retain personal information for as long as is necessary for the processing purpose(s) for which the data was collected, and any other permissible, related purpose. When we no longer need the personal information we collect, we either deidentify the information or securely destroy the information.
International Data Transfers
Our Services our offered by us from the United States. Any information you provide to us through use of the Services may be stored and processed, transferred between and accessed from the United States and other countries which may not guarantee the same level of protection of personal data as the one in which you reside. We may need to send your personal information overseas as part of our normal business operations. Provided the data protection laws of these other countries differ from those in the United States, please be assured that we take reasonable steps to ensure that your privacy is protected.
Changes to this Privacy Notice
We reserve the right, at our discretion, to change, modify, add, or remove portions from this Privacy Notice. If we materially change the way your personal information will be used, we notify you by way of either prominent posting on our Website(s), e-mail and/or mail. We encourage you to periodically review this Privacy Notice in order to keep apprised of any changes.
If you have questions about this Privacy Notice, or if you would like to request to exercise any individual rights, please contact us by emailing us at email@example.com, or write to the following address:
Silvercar Retail Automotive
211 E. 7th St. #1000
Austin, Texas 78701
Or call toll free: (855) 777-4785