Service replacement vehicles are a cost of doing business, but customers that are provided a vehicle have higher RO values, see a 27-point boost in CSI, and remain loyal to your brand and dealership. Dealerware helps maximize the return on every vehicle in your fleet.
Turning Cost Recovery into a Growth Strategy
A Toyota dealership in Texas was looking for ways to reduce their overall fleet expense and discover new ways to monetize their fleet. Prior to using Dealerware, this dealer was not charging customers for any fleet-related expenses. After enabling their Dealerware cost recovery settings, they began collecting customer credit card information for fuel, tolls, and other expenses. By the third month, the dealership recovered over $1,000/month; this simple shift unlocked much more than just cost savings – it created the foundation for a profitable, efficient rental operation.
At the same time, the dealership opted into an OEM-supported rental program. By using Dealerware–and with support from our team of expert Mobility Consultants–they activated a strategy for fleet management, customer experience and pricing that allowed them to generate consistent revenue from their fleet.
Measurable Impact in Less Than a Year
From August 2024 to March 2025, total monthly fleet revenue grew from just just over $6K to over $38,000—a sixfold increase. At the same time, internal costs were cut by more than 60%, from $28K to $11K. This sharp increase in customer pay and warranty pay revenue combined with consistent internal cost reductions highlights the power of Dealerware’s integrated tools to drive operational efficiency and revenue transformation in the service lane.
This transformation proves the power of combining Dealerware’s automated cost recovery with an improved operational strategy–turning today’s expense into a true revenue generator.
Taking Rentals to the Next Level
After validating their approach and receiving positive customer feedback, the dealership launched a fully branded and customized Rental Booking Site powered by Dealerware to offer short-term retail rentals directly to online consumers. To support this expansion, they leveraged Dealerware Insurance Verification to effectively mitigate risk–ensuring that retail rentals remained both scalable and sustainable as a long-term revenue channel.
