• Dealerware’s connected car platform will now be available to Toyota’s 1,200 dealerships, managing rental fleets and delivering exceptional customer experiences

• Dealerships that participated in the 2020 pilot program saw cost recovery increases of 114% and rental fleet utilization rates above 85%

• Since its launch in 2016, Dealerware has been a frontrunner in digital transformation in automotive retail

AUSTIN, TX., December 21, 2021 – Dealerware, the leading connected car platform, was selected by Toyota Motor North America as part of a closed marketplace of vendors to power its “Rent a Toyota” program at over 850 dealerships across the country. On the heels of a successful multi-month, joint pilot program at key retail locations, Dealerware now offers Toyota’s popular vehicle rental program an elevated, customer-centric and cost-efficient experience. This announcement reinforces Dealerware’s dealer-first ethos, providing a powerful software platform that supports the digital transformation required in today’s changing retail landscape.

“We launched Dealerware in 2016 with two clear goals – reduce the costs dealers incur from fleet operations and modernize consumers’ dealership experiences. We are excited to be able to deliver that to Toyota dealers,” said Russell Lemmer, President and Chief Operating Officer, Dealerware. “As consumer demands evolve and the need for flexibility and accessibility are at an all-time high, we’re thrilled to provide Toyota with a fully connected, best-in-class solution for rental at the dealership.”

Launched in 1988, the “Rent a Toyota” program is designed to assist dealers in offering customers with quality temporary transportation, including service rentals, insurance replacement vehicles and retail options for extended test-drives or travel plans. The inclusion of Dealerware as a choice for Toyota dealers in the program, provides a streamlined vehicle management platform, featuring an assortment of digital solutions, including:


• Actionable Reporting & Analytics

• Mobile-first, One-Minute Rental Contracting

• Elevated Customer Experiences

• Exceptional Dealer Support

• Automated Cost Recovery


“We sought to find software partners who could help improve the dealer and customer experience, while preparing our network for future mobility offerings, and Dealerware can clearly deliver on these metrics,” said Paul Rohovsky, Dealer Fleet Manager, Toyota Motor North America. “As an approved provider, Dealerware’s platform will help our dealers better manage their rental fleet, recoup costs and provide a better customer experience.”

Last year, Dealerware rolled out a targeted pilot program at three Toyota dealerships across the U.S. to further understand the challenges dealers were facing, and subsequently develop features that turn points of friction into axis of opportunity. The result was a resounding success; within months, “Rent a Toyota” programs at these dealerships saw cost recovery increases of 114%, rental fleet utilization rates above 85%, improved data accuracy and much more.

Since its launch in 2016, Dealerware has been a frontrunner in digital transformation across the automotive sector, successfully partnering with dealers, dealer groups and OEMs to modernize their retail operations. Dealerware experienced 100 percent year-over-year growth in 2019 and maintained a Net Promoter Score in the 100th percentile for technology companies. The successful growth of Dealerware has been driven by new customers and a strong partner ecosystem with best-in-breed providers like CDK Global, PDP Group, Arrowhead, Sedgwick, Reynolds & Reynolds, RedCap, myKaarma, Guidepoint, and MDL autoMation.


About Dealerware
Dealerware is modern fleet management for the modern retailer. The Dealerware connected car platform elevates the service experience for dealerships, dealer groups and OEMs. By automating cost recovery, improving efficiencies, and elevating the customer experience, Dealerware allows automotive retailers to lower the cost and complexity associated with the management of courtesy vehicles, retail rental, and subscription programs. Launched in 2016, Dealerware today manages tens of thousands of vehicles for hundreds of dealerships in North America, including all 10 of the top 10 public dealer groups, across 28 OEM brands. For more information, please visit Dealerware.com.