PLAYBOOK

OEM Playbook Courtesy Vehicle Program Launch

Modernizing fleet mobility programs across a retail network doesn't need to be daunting. This Playbook identifies the challenges inherent in large-scale program upgrades and provides strategic recommendations to help any OEM effectively plan for and successfully launch a new courtesy loaner, vehicle rental or other mobility program.

What's Inside

Faster program adoption

Learn to develop stakeholder and retail advocacy programs and understand how different launch strategies impact retail network adoption.

Powerful fleet insights

Gain a more complete understanding of fleet vehicle utilization, profitability and how to help vendor partners deliver program value sooner.

Fleets ready for a new future

Position retail networks to deploy innovative new fleet offerings aligned with changing consumer mobility needs. 

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